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5 Tips to Optimize Your Google Business Profile
5 Tips to Optimize Your Google Business Profile for Better Local Rankings If you want your business to show up when local customers search for services like yours, your Google Business Profile (GBP) is one of your most powerful tools. In fact, an optimized GBP can...
Fractional CMO vs. Marketing Consultant
Fractional CMO vs. Marketing Consultant: What's the Difference? When businesses realize they need better marketing leadership, two options often come to mind: hiring a Fractional CMO or bringing in a marketing consultant. But while these roles sound similar, they...
What Does “data-driven” Really Mean In Marketing?
What Does "Data-Driven" Really Mean in Marketing? In today's digital age, the term "data-driven" has become a buzzword in the marketing world. But what does it really mean, and why is it so important for businesses looking to succeed in a competitive landscape? Let's...
How a Fractional CMO Can Boost Your Marketing Team
How a Fractional CMO Can Strengthen Your In-house Marketing Team When you bring on a Fractional CMO, you’re not just getting executive-level marketing leadership — you’re also investing in the long-term growth of your internal team. One of the biggest hidden benefits...
The Impact of AI Search Results on SEO: What Marketers Need to Know
Artificial intelligence is rapidly transforming how people interact with search engines—and that’s shaking up the world of SEO. With features like Google’s AI Overviews and AI Mode, users are getting direct answers without needing to click through to websites. This...
What to Expect When Working with a Fractional CMO
If you're considering hiring a Fractional CMO, you likely already know the value they can bring. But what does the day-to-day partnership actually look like? Setting clear expectations can help you get the most out of the relationship and accelerate your marketing...
Why Your Brand Needs A Messaging Framework Now
Why Your Brand Needs a Messaging Framework Now Building a successful brand requires more than just a great product or service. It requires a clear and consistent message that resonates with your target audience. This is where a messaging framework comes into play. In...
5 Signs Your Business Is Ready for a Fractional CMO
By now, you might already understand what a Fractional CMO is and how they can support business growth. But how do you know when it's the right time to hire one? If you’re wondering whether a Fractional CMO could help you, here are five clear signs your business might...
The Implications of Google’s AI Overview for Digital Marketing Strategies
What are the key features of Google's AI Overview that directly affect how content is ranked in search engine results? The introduction of Google's AI Overview, a notable advancement from the Search Generative Experience (SGE), has introduced several key features that...
The Effects of Google’s AI Overview on Organic Rankings in SERPs
Summary Google's AI Overviews (AIOs), introduced on May 15, 2024, represent a transformative development in the search engine's methodology for delivering information, positioning themselves prominently at the top of search engine results pages (SERPs) just below the...
How Does a Facebook Pixel Improve Conversion?
A tracking pixel can boost conversion A Facebook tracking pixel is a small piece of code that is embedded on a website. It allows businesses to track the behavior of visitors to their website, such as which pages they visit, what products they view, and whether they...
Gain More Traffic with Better Images
Content with images get 94% more views than those without (source Hubspot).
Write Headlines that Convert 300% More
A study by HubSpot found that clickbait headlines get 50% more clicks than headlines that are not.
How to Create High-Converting Landing Pages in 2023
According to HubSpot, the average conversion rate for landing pages is 2.35%. This means that for every 100 visitors to a landing page, only 2.35 will take the desired action, such as signing up for a newsletter, downloading a whitepaper, or making a purchase.
Conversion Rate Optimization for Emails
Email Conversion Rate Optimization In today's digital age, email marketing remains a cornerstone of effective communication and customer engagement. Your customer has opted in to a 1:1 conversation with you. They've trusted you to speak with them on a consistent basis...