Marketing Education & AI Readiness

Today’s Marketing, Taught Simply.

Advance your marketing through education and clarity

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Marketing Education & AI Readiness

train with maxcmo

Because smart marketing starts with confident teams.

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Increased Strategic Confidence

When your team understands not just what to do, but why it matters, they make better decisions, contribute more effectively, and operate with greater confidence. Our training equips them to think strategically — not just follow directions.

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More Effective Use of AI & Tools

Most teams underutilize the tech they already have. We teach marketers how to work smarter with AI, automation, and analytics — so your investments in tools actually pay off in performance, productivity, and better outcomes.

400+ brands have trusted our experts to maximize results

Equip Your Team to Think, Not Just Do

Marketing isn’t just changing — it’s evolving faster than most teams can keep up.
We don’t just consult. We teach. We guide. And we help you build internal capacity that lasts long after a campaign ends.

At MaxCMO, we combine executive-level strategy with real-world education. Through custom workshops, AI-powered training, and hands-on instruction, we help your team stay ahead of the curve — and lead with purpose.

MarTech Enablement

Bridge the Gap Between Tools and Teams

You’ve invested in platforms — CRMs, automation, analytics — but your team is underusing them or feeling overwhelmed. We simplify your tech stack, train your team to use it with intention, and create workflows that actually work. This isn’t about chasing trends — it’s about making your tools feel like teammates.

AI in Marketing Training

Make Emerging Tech Practical — and Responsible

AI isn’t the future — it’s already here. But most teams aren’t trained to use it well, and many leaders aren’t sure how to guide that shift. We teach practical, ethical, and strategic uses of AI in modern marketing — from smart content creation to better segmentation and automation. No hype. Just tools, context, and confidence.

contact us for details

Kori Ashton is the founder of MaxCMO and the lead instructor behind our marketing education and enablement programs. With over 25 years of experience in digital strategy, she has served as a Fractional CMO, instructional designer, curriculum developer, and subject matter expert for organizations and universities alike.

Kori holds a Master’s in Technical Communication and is currently a Doctoral Candidate in Learning Design & Technology at Johns Hopkins University. Her work blends executive-level marketing leadership with evidence-based instructional design — helping teams understand not just what to do, but why it works.

Whether she’s leading strategy or teaching it, Kori is passionate about building confident, data-savvy marketers who grow with clarity, creativity, and purpose.

What to expect

Training for your in-house team

What does AI readiness training actually cover?

We focus on practical, strategic applications of AI — not just theory or flashy tools. Topics include how to use AI for content development, customer segmentation, campaign optimization, and internal workflows. We also cover ethics and responsible AI use, so your team adopts it with confidence, not confusion.

Can you develop custom curriculum for our team?

Absolutely. We specialize in creating custom learning experiences using instructional design principles, learner feedback loops, and engaging formats like video-based training, interactive documents, and live working sessions. Your curriculum reflects your brand, your tools, and your team’s real-world needs.

Do you offer certification programs?

While MaxCMO doesn’t currently offer our own certification, our founder, Kori Ashton, teaches inside a nationally recognized AI in Marketing certification program that we proudly recommend. It’s a powerful option for teams looking to build foundational knowledge and apply AI responsibly in real-world marketing environments. We’re happy to guide you through it or even supplement it with custom team-based training.

Can you train multiple departments, not just marketing?

Yes — in fact, we recommend it. Many of our workshops are designed to help teams collaborate across marketing, sales, customer service, and leadership. We tailor sessions to your org’s structure and culture so everyone’s aligned around shared goals.

Do you offer both in-person and virtual training?

We do. Most teams choose virtual for flexibility, but we also offer on-site workshops and hybrid options if your team would benefit from in-person facilitation.

What makes your training different?

Our sessions are led by a Fractional CMO with over 25 years of experience and a background in instructional design. We teach marketing the way adults learn best — simply, clearly, and with real-world application. This isn’t theory. It’s strategy, taught with heart.