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How to Balance Automation with Human-Centered Marketing In today's digital age, automation has become a crucial tool for marketers looking to streamline processes, increase efficiency, and improve ROI. However, as we delve deeper into the world of automation, it's...
What Does "Data-Driven" Really Mean in Marketing? In today's digital age, the term "data-driven" has become a buzzword in the marketing world. But what does it really mean, and why is it so important for businesses looking to succeed in a competitive landscape? Let's...
Why Your Brand Needs a Messaging Framework Now Building a successful brand requires more than just a great product or service. It requires a clear and consistent message that resonates with your target audience. This is where a messaging framework comes into play. In...
Summary Google's AI Overviews (AIOs), introduced on May 15, 2024, represent a transformative development in the search engine's methodology for delivering information, positioning themselves prominently at the top of search engine results pages (SERPs) just below the...
A study by HubSpot found that clickbait headlines get 50% more clicks than headlines that are not.
According to HubSpot, the average conversion rate for landing pages is 2.35%. This means that for every 100 visitors to a landing page, only 2.35 will take the desired action, such as signing up for a newsletter, downloading a whitepaper, or making a purchase.
Email Conversion Rate Optimization In today's digital age, email marketing remains a cornerstone of effective communication and customer engagement. Your customer has opted in to a 1:1 conversation with you. They've trusted you to speak with them on a consistent basis...
Hiring a fractional Chief Marketing Officer (CMO) can provide several benefits for businesses looking to enhance their marketing strategies. Here are the top three reasons to consider hiring a fractional CMO: 1. Expertise and Experience: Fractional CMOs are seasoned...
What is CRO? CRO stands for Conversion Rate Optimization, which is the process of optimizing your marketing campaigns, website, and other digital assets to increase the percentage of website visitors or potential customers who take a desired action, such as making a...
We'd like to start our Agency / Client relationship with a conversation. The RFP process is a relic of a bygone era, when companies were more concerned with bureaucracy than with getting things done. These days, most companies don't even know how to write an RFP, let...