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If you want your marketing team to work smarter, not harder, implementing a Customer Relationship Management (CRM) system is one of the best moves you can make. A good CRM not only streamlines how your team manages leads — it also opens up new opportunities for...
Fractional CMO vs. Marketing Consultant: What's the Difference? When businesses realize they need better marketing leadership, two options often come to mind: hiring a Fractional CMO or bringing in a marketing consultant. But while these roles sound similar, they...
MarTech Enablement refers to the process of equipping marketing teams with the necessary technology tools and resources to optimize their marketing efforts. It involves the integration of technology into various marketing processes such as data management, customer...
Brand positioning refers to the process of creating a distinct image and identity for your brand in the minds of your target audience. Effective brand positioning can help your brand stand out in a crowded marketplace and differentiate it from competitors. Here are...
What is CRO? CRO stands for Conversion Rate Optimization, which is the process of optimizing your marketing campaigns, website, and other digital assets to increase the percentage of website visitors or potential customers who take a desired action, such as making a...
What is a Fractional CMO? A fractional CMO, also known as a part-time CMO or interim CMO, is a marketing professional who works with a company on a part-time or temporary basis to provide strategic marketing leadership and guidance. CMO stands for Chief Marketing...
PPC stands for Pay-Per-Click, and it is a type of advertising model used in Google Ads (formerly known as Google AdWords). In a PPC campaign, advertisers pay each time a user clicks on one of their ads. These ads appear in search engine results pages (SERPs) or on...